Are you being sold happiness?
What makes you happy? What do you need to be happy? Is happiness something you can buy? Even if we know it isn’t, we are still being encouraged to see it that way, and corporations across the world are actively trying to sell us happiness. But what does this mean?
Steve Cutts is an animator with an extraordinary eye for satire but which also cuts straight to the bone. His videos and cartoons show us mirrors of our own behaviours in exaggerated forms, but always with stark truths clinging firmly to them.
Take a look at his four minute animation on Happiness and have a think about what he is trying to show us about how we are being sold happiness...